RTB RELAY, Inc. Announces Spring Race with New Balance as Title Sponsor

America’s Longest Adventure Relay Race Becomes Relay Series

Hopkinton, Mass., Sept. 2010 — The organizers of the Reach the Beach Relay have announced a multi-year partnership with global athletic leader New Balance that includes the addition of a spring race from Mount Wachusett to Horseneck Beach State Reservation in Westport, Mass. New Balance will serve as the title sponsor of the new “Reach the Beach Relay Series,” which includes the 12 year-old New Hampshire-based fall relay as well as the new, Massachusetts-based spring relay event that will kick-off this May 2011.

“The relationship between the Reach the Beach Relay organization and New Balance has been a strong collaboration born of mutual passion for the running community and a shared desire to create an exceptional race experience for participants,” said Rich Mazzola, Reach the Beach co-race director and founder.

The Reach The Beach (RTB) Relay is the longest running relay race in the United States. The 12th annual RTB Relay is set to start at Cannon Mountain in Franconia, New Hampshire on Friday, September 17. The relay will consist of (a maximum of ) 12 person teams that will rotate through 36 transition areas as they cover the approximate 200 mile distance of the race. The race will finish on the beach at Hampton Beach State Park on Saturday, September 18.

For the 2010 fall race New Balance will host an expanded “New Balance Tent Village” at Bear Brook State Park, offer a robust assortment of official RTB race merchandise, and have a booth at the race start and finish showcasing their fall 2010 gear.

2010 marks the twelfth running of the Reach the Beach Relay. In 1999, 30 teams finished the inaugural event and since then, the event has grown to a field of 450 teams (nearly 5,000 athletes) competing in this year’s race.

Other sponsors and in-kind donors include: Coca Cola bottlers of Northern New England (an eleven year sponsor), The Red Hook Ale Brewing Company, Pete and Gerry’s Organic Egg Company, Runner’s Alley, and Oracle Corporation.

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